Start Thinking Out of the Box
How do you start thinking out of the box in your everyday
life? By "stepping out" of the usual ways of looking
at things (that's the box) to find new and useful ideas from
new perspective. The following technique is one of the many ways
to do that.
Getting Your Thinking Out of the Box
A simple technique for "out of the box" thinking
is to identify the elements of the "box" and look for
any alternatives, even allowing crazy ideas some consideration.
These mostly will not be useful, but work with them and some
may become ideas that aren't so crazy. They may even lead to
great innovations, so let's look at a specific example to see
how this works.
What if wanted to stop smoking, and were looking for a creative
new way to quit? Start by identifying the ideas, assumptions
and solutions that are common - the basis of the "box."
They might include:
- Quitting is a matter of willpower and force of character.
- Quitting is a personal goal you have to work towards alone.
- Paying for some program may help.
- Quitting smoking is necessary.
- Quitting is difficult.
Other common ideas and solutions may come to mind, but these
are enough to demonstrate the process. We begin with the willpower
issue, and ask, "Does it really have to be a test of willpower?"
The question might lead to ideas for easier ways, like hypnotism.
It could suggests staying away from others who smoke for a while,
to avoid temptation. Nothing too creative here, so we move on.
Thinking of it as a personal goal is natural, but not necessary.
A lot of other people want to quit, perhaps even a few friends
of yours. Could you make this a group goal? Keeping that thought
in mind, you challenge the next item with the thought; "What
if a program paid me to quit smoking?" An out-of-the-box
solution occurs to you: A group challenge and bet on the outcome.
You and three friends who want to quit to each put a thousand
dollars in an account, and after a year, those who have not smoked
a cigarette get to split the money. If just two of you succeed,
you would each be a thousand dollars ahead, and if only one succeeds,
he or she will make three thousand dollars profit. That's some
real motivation, and the competitive nature of the challenge
may help too.
Now we look at the assumption that you have to quit. Is it
possible there's a way to continue smoking without the health
problems that are normal? Switch slowly to cigarettes with less
nicotine? Maybe the sensation of the cigarette in your mouth
is as important as the nicotine, and you can eventually just
"smoke" them without lighting them at all. That may
work, but it's not a new idea, so you move on - you're looking
for more out-of-the-box solutions, after all.
The idea that it is difficult to quit leads to the question,
what if it was easy to quit? Nothing occurs to you, so you turn
the idea around asking, "What if it was difficult to smoke?"
That's a good example of an out of the box question. It immediately
suggests some ideas on how to make smoking harder to do. You
and your spouse could pay five dollars per cigarette into a special
account which is split at the end of nine months. The one who
smokes less will gain the most, plus the pain of the high cost
will make it harder to light up.
Using the same idea, the most potentially profitable idea
may be developing a drug that that causes you to get immediately
nauseous when you smoke a cigarette. This could be something
like the drug "anabuse" which makes alcoholics vomit
if they take a drink. Even better: an injection that lasts for
a month, so you can't "forget" your medicine.
The basic process for this technique is to first define the
"box," by listing all the usual ideas and solutions,
and then consider these one-by-one. You question them, attack
them, alter them, look for opposites, and do anything else to
find a new perspective from which to see the problem. Of the
many ways to have more creative ideas, this one is easier than
most to learn, and is a very systematic technique for getting
your thinking out of the box. and into new ideas.
|